NMC: advertising, branding, print design, wayfinding
As the in house designer at the National Music Centre, I am responsible for creating print collateral, creating outreach material.
The Alberta Spotlight series is a monthly concert series showcasing emerging talent from across the province. Dana Woodward of Three-Legged Dog design created the original brand and illustrations for the series and I compiled promotional assets for individual shows.
(Cartel Madras set) (mics grid: Rae, Dungarees, nehiyawak, Nuela)
The Bell Live series featured country music at the King Eddy during the Calgary Stampede. In addition to advertising and promotional assets, I also designed environmental graphics and printed collateral, based on the previous year's iteration.
(environmental graphics, menus, digital ads, print ads)
Summer 2018 advertising campaign